Targeted advertising
on social networks (Facebook and Instagram)
Social Media Ads Should Sell. Atlant Digital Makes It Happen.
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Social Media Ads Should Sell. Atlant Digital Makes It Happen.
Targeted advertising on social media is a way to showcase your product or service specifically to those who are most interested. Platforms like Meta (Facebook and Instagram), TikTok, LinkedIn, Pinterest, and others allow you to set up targeting based on interests, behavior, location, income, and even life stage. It’s the perfect tool if you want to test a new product, “warm up” your audience before a launch, bring users back to your website, or scale results.
Promotes products at the moment of demand formation and helps scale sales
Brings customers to your area or city, stimulates repeat purchases
Helps to receive requests for services through interest-based and behavioral advertising
Allows you to find new customers even with minimal budgets
Quickly informs the audience about special offers and sales
Allows you to find partners and clients by professional characteristics and positions
Campaign strategy and funnel
We analyze the business, form an advertising funnel: traffic → warm-up → conversion. We choose the type of campaigns, touchpoints, goals, budget and launch structure. Without this, any advertising is a blind game.
Audience segmentation
We build audiences: cold (interests, behavior), warm (interaction with the profile), hot (site visitors), Lookalike. Clear segmentation is the key to high conversion.
Creatives: banners, videos, texts
We prepare creatives: static banners, dynamic formats, videos for Reels and Stories, texts with offers. We test several options at once to determine the most effective one.
Setting up campaigns in Ads Manager
We launch campaigns with correct event tracking, bid optimization, and placement testing. We use best practices: A/B testing, audience crossover exclusions, and relevant formatting.
Retargeting and dynamic remarketing
We bring users who have already been to the site back to Instagram or Facebook. We use personalized ads (product, service, offer) that "push" them towards a purchase or application.
Optimization and scaling
We analyze efficiency every day: we remove inefficiencies, scale working relationships. We adjust budgets, change offers, refine audiences, and test new creatives.
Analytics, reporting and recommendations
We set up connections with Google Analytics, Facebook Pixel, conversions in GA4 or CRM. We generate clear reporting in Looker Studio + recommendations for scaling.
If you don't receive any calls during the first week of advertising, we will refund your money.
To do this, we don't need to spend a lot of time developing a strategy; we adapt a system that is already working to your business.
We maintain close contact with your sales department and interact so that advertising directly affects sales.
Over 8 years, we have gained experience in providing precise solutions for various projects - this is confirmed by 100+ cases in our portfolio.
To start receiving applications, a website is not required - we attract leads through other effective channels.
We gradually test hypotheses and cut out what doesn't work, using the budget effectively.
Audit of your business and competitors on social media
An individual strategy for launching targeted advertising
Forecast of applications, sales and subscriptions from the first days
Term of service:
3 weeks
Cost: from 300$
Term of service:
1 month
Cost: from 400$
Term of service:
agreed at the start
Cost: from 10% of the budget
Term of service:
individually
Cost: discussed separately
We conduct a briefing: we study your niche, strengths, seasonality, demand, target audience, customer entry points. We determine the key goal: leads, sales, subscriptions, traffic.
We research which competitors are already advertising, what offers, creatives, and formats they use. We identify the best practices for your niche.
We create a funnel: warm-up → conversion → remarketing. We determine campaign types, creative formats, target audiences, and expected results.
We create several versions of banners, videos, and texts: for cold and warm audiences. We test different hypotheses — emotions, logic, pain, and benefits.
We launch advertising campaigns in Ads Manager: interest targeting, Lookalike, remarketing. We connect pixels, events, analytics.
We analyze which creatives, audiences, and placements are working. We eliminate what is ineffective, scale what is effective. We adjust budgets.
We show live results in Looker Studio. Weekly and monthly reports: how many applications, what is the price, what worked, what we optimize next.
After validating the connections, we scale budgets, launch new offers, test segments. We work systematically — for growth, not just for launch.
Get targeted customers from search, the Google Display Network, and YouTube, and optimize your campaigns with a Google Premium Partner
Raise your website to the top of Google, increase organic traffic, and attract more customers thanks to a comprehensive SEO strategy and our team's many years of experience.
Improve your business's visibility in local search, get more calls and reviews, and bring in new customers with a professional Google Maps setup.
Create a modern, high-converting website: user-friendly for clients, fully responsive on mobile devices, and ready for promotion on Google and social media.
who have accepted the fact that nothing will change
if they keep doing the same things as they did a month ago.
who prioritize getting results fast
rather than just "doing the work."
who need a predictable and stable system
for generating clients that works 24/7 without days off.
who want to regain control over their income and make their project as stable as possible.
Після дзвінка ви чітко знатимете наступні кроки для впровадження системи лідогенерації «Plug&Play» та отримання стабільних результатів.
It depends on the niche, GEO, scope of work, and advertising budget. We tailor the optimal strategy to your request — from a trial launch to full support with scaling.
For initial tests, we recommend starting from $300–500. This is enough to test hypotheses, get leads, and analyze campaign performance.
Yes. We offer both one-time setups and full management with optimization, analytics, and scaling.
The first leads may appear within the first few days of the launch. But for stable performance, we recommend giving the campaign at least 7–14 days for optimization.
We’ve worked with over 200+ businesses, connect advanced analytics, test hypotheses, run A/B tests, create creatives, and provide transparent reporting. Our goal is not just to launch ads but to deliver real results in the form of leads and sales.
No, we can handle all creatives: images, videos, and ad copy. Or we can work with your ready-made materials — upon agreement.
In 90% of cases — yes. But we always start with an audit: we assess the niche potential, competition, and offer, then suggest only solutions that will deliver results.
Targeted advertising is the fastest way to test an offer, get traffic, and start selling today. When you need a predictable flow of inquiries, the targeted advertising service at Atlant Digital delivers the full cycle: strategy, creatives, media plan, setup, and ongoing management. We launch campaigns so that your site’s targeted ads run in sync with content and the funnel, while lead cost stays controlled and transparent.
Targeted advertising is paid communication with a precisely chosen audience on Meta Ads (Facebook/Instagram) and other ecosystems. Instead of broad reach, you show messages to people with the right interests, behaviors, and intent. We connect customer data, social networks, and analytics so the ad lands in the “right” feed and drives to the right page. For stable results, we pre-build segment and creative hypotheses to launch tests and quickly pick the winners. This model creates an effective link between ad and conversion, making promotion predictable.
Targeting shines where decisions are emotional or fast: e-commerce, courses, events, services, delivery, and local businesses. For complex B2B offers, we use warming sequences and lead forms to capture interest and move prospects to meetings. We also help brands from scratch: package the offer, create a quick landing page, and align with sales. Remember: in social networks, relevance and fresh visuals matter, so we plan creative sprints alongside the media plan.
Before choosing a format, here are common use cases and reasons to run targeting:
Atlant Digital is a digita-marketing agency that ties targeting to analytics and CRM to measure inquiries and revenue, not just clicks. You can order a turnkey launch or start from scratch: we’ll assemble hypotheses, a media plan, creatives, and begin optimization within the first weeks. We document rates, roles, and SLAs, and provide lead and budget forecasts. Important: Meta ads are sensitive to landing page quality — we improve speed and structure to reduce conversion cost.
For clarity, here’s our production workflow — step by step:
For us, targeted advertising is a managed product. We align creatives and offers with funnel stages, connect web dashboards and reporting, and collaborate with your sales team. Need to create a quick landing? We’ll deliver an MVP from scratch and iterate for conversion. Our goal is a high-quality, scalable system that handles budget growth and seasonality. We work with clients across Ukraine and beyond.