In this case study, we show how an official car dealership in Lutsk received 2.3 times more applications in two months than in the previous period, reducing the cost per contact and improving the quality of leads. The case study will be useful for owners of official car dealerships, local businesses in the regions, and marketers working with offline sales.
In this case study, we show how a Ukrainian premium gift box brand increased orders by 35%, reduced the cost of the order by 28%, and achieved a ROAS of over 300% — thanks to a clear campaign structure, audience segmentation, regular optimization, and a focus on seasonality. The case study will be useful for e-commerce business owners, SMM managers, and those working in niches with an emotional component of purchases (gifts, cosmetics, decor).
This case study details the journey from chaotic, expensive, and opaque advertising to a systematic model that reduces customer acquisition costs and works across multiple cities and language audiences. We explain how we reduced the cost per lead from 1,408 to 400 UAH, launched advertising in two countries, and paved the way for scaling, which the client can now control using data.
Олександр Христич | Who is Alex?
