Brenner Clinic: SEO in the TOP and a jump in records — the clinic is growing

Brenner Clinic is a medical clinic in Kyiv offering modern healthcare services: dermatology, cosmetology, laser hair removal, therapy, gynecology, ultrasound, and more. The client came to us with a classic private healthcare problem: they had a website, but it brought almost no traffic, and most new patients came through word of mouth.

Our task was simple:

make it so that patients find the clinic themselves — through Google search.

🔹 Increase organic traffic to the website

🔹 Focus on services with high LTV (epilation, dermatology, gynecology)

🔹 Bring service categories into the TOP rankings

🔹 Increase conversion to bookings

• In 2021, the website had only 1,750 users per year
• No SEO optimization: tags, structure, URLs — all by default
• Service categories had no separate pages (for example, no dedicated page for “bikini epilation”)
• Service pages did not convert
• Paid ads did not deliver ROI because of a non-converting site

✅ Collected full semantic core for all clinic services

✅ Built a new website structure: every service has its own SEO page

✅ Reworked service pages with key queries and client pain points in focus

✅ Implemented dedicated online booking blocks + CTAs

✅ Launched a blog — content on symptoms, care, and procedures

✅ Built internal linking between services

✅ Technical optimization of the site (Core Web Vitals, speed, structure, indexing)

📊 Point A → Point B

Point A:

2021 — 1,750 users/year, 0 bookings via the website

Point B:

2024 — 326,000 new users/year, fully booked, expansion plans underway

• 90.4% of all traffic comes from SEO
• Direct visits and paid ads make up only 10%
• Most users are new: 326,385 new sessions

This is the result of proper structure, clear service positioning, and focused SEO.

Strengths:

✔ Clear service structure

✔ Focus on real user queries

✔ Strong local competition (growth potential)

Weaknesses at the start:

✖ No optimization at all

✖ Insufficient domain authority

This case shows how SEO can become a growth engine not just online, but offline as well. Thanks to structure, content, and the right approach, we filled the clinic with patients. And the client — is building new offices.

🩺 Want similar results? We’ll create SEO that heals not just your traffic, but your business.