In the MKL case, we stopped a critical drop in traffic and brought the site to the TOP of Google for commercial queries. Through deep SEO analytics, technical optimization, and targeted work with category pages, we managed not only to regain positions, but also to increase the number of targeted conversions. See exactly how we did it — with numbers, actions, and conclusions.
MKL.ua —
is an online store of contact lenses, optics and related products. At the time of the request, the site was on the verge of collapse: technical problems, competitive pressure from giants such as Luxoptics, and a steady decline in traffic.
The client asked to stop the decline and return the order. And we did it.
🔹 Stop traffic decline
🔹 Restore site visibility for commercial queries
🔹 Create a stable flow of orders
🔹 Restore search engine trust
▪️In 2020 — only 1300 users per month
▪️ The site was losing traffic due to technical errors (duplicates, indexing, speed)
▪️ Uncompetitive category pages — poorly structured, without meta tags
▪️ Lack of blog content that builds trust
▪️ Search positions were falling, competitors were increasing
▪️ DR: 27 (authority is growing)
▪️Organic traffic: 9.1K/month
▪️ Keywords: 3.3K — this is 3 times more than it was
✅ Full technical audit of the site (404, redirects, micro-markup, sitemap, speed)
✅ Development of a new category structure: now each brand and type of product has its own page
✅ SEO optimization of pages for commercial requests (type + brand + adjustment + delivery)
✅ Adding descriptions, characteristics, parameter tables – improving UX
✅ Building an internal linking strategy
✅ Implementing an SEO blog for information traffic
✅ Connecting analytics and constant audit of search positions
Point A:
2020 — ~1300 users/month, traffic drop, technical chaos
Point B:
2024 — 120,471 organic users, +145.76% year-over-year growth
Client has a stable flow of 100 orders per day
Traffic almost tripled — and that’s just from organic traffic. The rest of the channels didn’t change.
✔ Strong product structure
✔ Constantly updated assortment
✔ Google’s trust returned
✖ The site had a “train” of technical problems
✖ High competition in the market with brands
🔹 Expanding SEO blog on skincare topics, comparing brands
🔹 Introducing video product reviews
🔹 Distributing instructions on how to use on YouTube and social media
SEO can not only stop the decline, but also create a stable business model. MKL is a vivid example of how a site with a technical background and lost traffic can become competitive and profitable again. And all this is thanks to a systematic approach to optimization.
👁 Do you want to revive your site in the same way? We don’t just “optimize”, we bring it to the TOP. Write and let’s get started.
Олександр Христич | Who is Alex?
