NewTimeDevelopment: held a workshop with 399 participants and received an ROI of 212%

NewTimeDevelopment — workshop for future developers

Website— https://newtimedevelopment.com/

Roman Khimichenko, the founder of the company, decided to create a workshop for those interested in construction and investments in this field. Its goal is to teach participants how to start their own construction business, attract investments and partners. We were tasked with helping to launch and promote the first two workshops.

The main task was to launch two master classes with minimal advertising costs, while ensuring at least a payback period.

✅ Audience and market analysis: We conducted a detailed analysis of the target audience, the client’s product, and the competitive offerings on the market. This helped us understand what pain points and needs potential clients have, and how best to address them.

✅ Landing page creation: We developed two main landing pages — for the webinar and the workshop. We made sure that each page clearly communicated the value of the event, had a clear CTA (call to action) and a convenient registration form.

✅ SendPulse funnel setup: We set up a sequential funnel for registration, warm-up, and reminders of upcoming events. The funnel contained several stages of messages that helped maintain attention and motivation to participate.

✅ SMS mailings: To increase engagement, several waves of SMS reminders were organized before the start of the webinars, which allowed us to attract a larger audience.

✅ Video message from the client: Several short video invitations were created from Roman Khimichenko inviting him to participate in the webinar. These videos were used as the main creatives in Facebook advertising campaigns.

✅ Launch of Facebook advertising campaigns: A series of targeted advertising campaigns were created with an emphasis on maximum reach and user engagement through video creatives and landing pages.

Throughout the launch period, we maintained constant contact with the client, provided regular reports on the progress of advertising campaigns, and responded promptly to all comments and suggestions. This allowed us to quickly make necessary adjustments to the strategy and increase the effectiveness of each of the launch stages.

1. Limited budget and low attendance: The first webinar had a limited budget, which resulted in low attendance (only 25 people). We decided to review the approach and structure of the webinar, which allowed us to make it more dynamic and sales-oriented.
2. Client account ban: While preparing for the second launch, we encountered a problem with the client’s account being blocked. We quickly purchased a new account, warmed it up, and launched advertising. At the same time, we unblocked the old account through Facebook support and used both accounts for the launch.

• • Video invitation from the client: The use of video appeals significantly increased the level of trust in the expert, which positively affected conversions.
  • Audience segmentation: Precise targeting and the use of lookalike audiences helped attract the most relevant users.
  • Communication consistency: The use of multi-channel communication (email, SMS, Telegram) allowed to effectively keep the audience’s attention on the webinars.

The following creatives were used to engage the audience:

1. Video invitation: A video message from Roman Khimichenko, in which he explained the importance of participating in the webinar and workshop.
2. SMS and emails: Reminders and calls to action before the event that encouraged people to participate.

• Budget: $278.45
• Participants: 399
• Cost per application: $0.70
• Sales: 4
• Total sales: $488
• Return on investment (ROI): 212%

The results of the second webinar showed that the right approach to webinar and advertising optimization can significantly increase the effectiveness and return on investment.

The NewTimeDevelopment project is an example of how even with a limited budget, you can achieve high results if you approach the launch strategy correctly. Thanks to precise targeting, a strong communication funnel and a personalized video message, we not only attracted 399 participants, but also received an ROI of 212%.

Most importantly, we were able to adapt to the challenges: change the approach after a weak first launch, quickly respond to the ban of an advertising account, and turn the second launch into a real breakthrough.

This case proves once again: good strategy + quick reaction + strong delivery = result.