Escape Villas: test campaign in Bali generated 16 leads worth $11.55 in 3 days

Escape Villas is a construction company in Bali that builds exclusive villas. The main goal of the test run of the advertising campaign was to test the effectiveness of Facebook advertising with a local audience, understand the qualifications of leads, and make decisions about scaling the advertising.

Website — https://escapevillasbali.com

Launch a three-day test ad campaign on Facebook with a budget of $100 to collect the first leads. It was important not only to get leads, but also to evaluate their quality and value. Later, based on the test, it was planned to expand geo-targeting to other regions, such as Australia, Singapore, China, and Jakarta.

✅ Analysis and preparation:

• • Analyzed the Bali real estate market and potential buyer audience.
  • Identified key competitors and strategies used in this niche.
  • Developed a targeting strategy for several different audiences, including locals and international buyers from Australia, Singapore, China and Jakarta.

✅ Setup and testing:

• • Several advertising campaigns were launched with different creatives and formats (lead forms and quizzes).
  • The campaigns were launched in both English and Russian for greater reach.
  • Different interests were used for each campaign for precise targeting.

✅ Optimization:

• • Continuously monitor campaign performance and adjust audiences in real time.
  • Disabled irrelevant campaigns for China and Australia due to low lead quality.
  • Readjusted campaigns for more relevant audiences in Jakarta and Bali, which led to improved lead quality.

By choosing to work with an agency, clients receive a range of benefits that are difficult to achieve when working with a single specialist. We ensure regular communication with the client, providing:

✔️ Daily reporting and analysis: Detailed daily reports on campaign results, including information on lead cost, CTR and total costs. After the first test, we developed a new strategy with the client to improve lead quality and optimize advertising costs.

✔️ Team of specialists: Working with the agency, the client gained access to a team with experience and expertise in various areas – from analytics to creative content. This allowed the client to more effectively implement the strategy and adapt to market conditions in a timely manner.

This approach significantly increases the efficiency of cooperation, ensuring maximum transparency of processes and rapid achievement of desired results.

When we launched our first campaign, we faced the problem of low-quality leads — local audiences were filling out forms but didn’t fit our target audience profile. To address this issue, we relaunched the campaigns with a focus on international buyers and a more relevant audience in Bali.

• Lead forms and quizzes showed high audience engagement and helped reduce the cost of the lead.
• Targeting Jakarta and local elites in Bali was the most effective.
• Creatives with a video message from the customer significantly increased audience trust.

• Over the three days of testing, we received 16 leads with a cost per lead of $11.55.
• The total spend during the testing period was $184.79, which allowed us to assess the effectiveness of the campaign and prepare for scaling.
• After optimization, the launch in Jakarta and Bali brought the highest quality leads, while attempts to launch in China and Australia were less successful due to a cold audience.

The Escape Villas case is proof that even a test campaign with a budget of $100 can not only generate the first applications, but also lay the foundation for scaling. Thanks to precise targeting, quizzes, a video message from the owner, and flexible analytics, we not only collected 16 applications for $11.55, but also formed a clear understanding: who our audience is, how to communicate with them, and where we should scale.

This is a valuable example for businesses that:
— entering a new market,
— launching a complex or expensive product,
— or wanting to test hypotheses without the risk of “blowing up” the budget.

The key is not to just run ads, but to run them strategically: with hypotheses, analytics, and a willingness to adapt. This allows you to turn each test into a clear growth tool.

👉 If you want the same approach for your business, write to us: atlant.digital