Edit Crew: Advertising automation reduced costs and led to 78 new clients

We worked with Edit Crew — a company specializing in professional video editing. As a result of our work, they managed to reduce the average cost per conversion to $168 and attract 78 new clients thanks to Performance Max and video ad optimization. This case shows how a business in a highly competitive niche can effectively leverage modern digital marketing tools.

Edit Crew is a company that creates video content for brands, authors, and bloggers. They approached us with a specific request:

“It was important for us to find a solution that not only brought in new clients but also optimized our budget,“ — said the founder of Edit Crew.

The problem was high cost per click and low conversion rates from previous campaigns. The main challenges:

• Incorrect audience segmentation.
• Lack of effective remarketing.
• Insufficient modern tools for analysis and optimization.

1. Advertising Campaign Audit

We began with an in-depth analysis of Edit Crew’s current campaigns. The audit revealed that over 40% of spend went to audiences irrelevant to the company’s needs.

2. Using Performance Max

This tool automated targeting and optimization, allowing us to reach audiences across Google Ads, YouTube, and the partner network. Performance Max analyzes user behavioral data to ensure precise ad delivery.

“Performance Max is a game changer. We were able to automate processes and achieve better results for less money,” — added our lead analyst.

What is Performance Max: These campaigns use AI to automatically adjust bids and choose ad placement channels. They are especially effective in niches with broad audiences. [Source: Think with Google, 2023].

3. Remarketing to Bring Back Potential Clients

We set up remarketing campaigns for those who visited the site but did not make a purchase. This allowed us to bring back 42% of users who had previously left.

4. YouTube Video Ads

Using professionally produced commercials, we achieved a 30% increase in engagement. The videos showcased Edit Crew’s portfolio and highlighted their unique approach.

5. Continuous Monitoring and Adjustment

Weekly campaign analysis allowed us to quickly adjust settings and improve efficiency.

• 78 conversions during the campaign period.
• Average cost per conversion — $168.
• In April 2024, the best result was achieved: 24 conversions at $109.54 each.
• Advertising cost reduced by 86.88% compared to the previous period.

Additional Results:

• 42% increase in repeat interactions on the site thanks to remarketing.
• 30% client growth due to YouTube Ads.

1. Investment in Automation: Tools like Performance Max reduce the burden on marketing teams and ensure greater accuracy.
2. Personalized Remarketing: Bringing back interested clients is a low-cost way to increase conversions.
3. Visual Content: YouTube Ads prove that video attracts 64% more clients than text ads [Source: Wyzowl, 2024].

Advertising Campaign Checklist:

1. Conduct an Audit: Use Google Analytics and Data Studio to find weak spots.
2. Set Up Automated Campaigns: Performance Max is your key to success in Google Ads.
3. Develop Video Content: Use professional videos to engage your audience.
4. Implement Remarketing: Set up campaigns to re-engage clients.

Optimize Regularly:

Analyze data weekly and adjust your strategy.

“The right strategy is not only about numbers but also about constant improvement. Businesses that treat advertising as an ongoing process — testing, optimizing, and learning from data — achieve sustainable growth,” — sums up the founder of Edit Crew.