The market is highly competitive, and attracting a paying audience requires precise targeting and a thoughtful approach. We built a strategy based on Google Ads and Performance Max, which brought 418 leads per month and helped sell apartments in three residential complexes. This case study provides a step-by-step analysis of the process and key insights.
Globus is a construction company specializing in building comfort- and business-class residential complexes in Lviv.
Website — https://www.globus.org.ua/
Facebook Page — https://www.facebook.com/globusnovobud/
The client approached us two years ago with the goal of increasing sales of high-end and comfort-class real estate. Given the premium pricing of their properties compared to competitors, we needed to develop an effective advertising strategy to attract the right target audience.
The primary goal was to increase the number of leads and reduce acquisition costs. The company aimed to establish a consistent inflow of inquiries through advertising on Google, Facebook, and Instagram to successfully sell premium real estate.
✅ Google Ads, Facebook, and Instagram Campaigns: We launched targeted ad campaigns to attract potential buyers, segmenting them by residential complex types to optimize budget allocation more precisely.
✅ Market and Competitor Analysis: Conducted in-depth research on the Lviv real estate market to identify the most effective advertising strategies for premium property sales.
✅ Website Overhaul: Developed a new, high-converting landing page, which became a key tool for lead generation.
✅ Optimized Google & Facebook Ad Structures: We focused on Google Display Network (GDN) and smart campaigns to improve advertising efficiency.
✅ Implemented Dynamic Remarketing: Retargeted users who had previously interacted with the website or viewed ads, bringing them back into the funnel.
In the first 6 months of work, we were able to significantly increase the number of leads (from 5-10 to 418 per month) and reduce their cost from UAH 2,000 to UAH 193. This was possible thanks to systematic campaign optimization and the use of various advertising formats, such as CMS and smart campaigns.
We prioritized Google Display Network (GDN) campaigns since search ads in real estate were too costly due to high competition from other developers and real estate aggregators.
Key Adjustments:
▪️ Using Smart Campaigns and Discovery to increase conversions.
▪️ Testing different creatives and audience segments to achieve the best results.
▪️ Setting up call tracking to collect data and further optimize.
We created separate ad campaigns for each residential complex to better allocate budgets and track performance. To maintain a low cost per lead (under $4), creatives were refreshed every 1-2 weeks.
✅ Regular Reporting: Weekly reports helped the client track key performance indicators (KPIs) and make timely adjustments.
✅ Ongoing Communication: We maintained constant contact, sharing strategy improvement suggestions and website optimization insights.
✅ Expert Team Support: The client had access to a multidisciplinary team, including analytics and creative experts, ensuring fast, results-driven execution.
▪️Online reputation analysis & presence enhancement across multiple platforms.
▪️Recommendations for sales team workflows and customer communication.
▪️Daily reporting & ongoing client communication for real-time adjustments.
✔️ Increased monthly leads from 5-10 to 418.
✔️ Reduced cost per lead by 11x, from 2,000 UAH to 193 UAH.
✔️ Improved website conversion rate by 8x after implementing a new landing page.
✔️ Successfully sold out apartments in three residential complexes and reached 80-90% sales in four more complexes.
This data-driven approach enabled Globus to consistently sell premium real estate while maintaining high advertising efficiency.
Олександр Христич | Who is Alex?
