Як ми продали 70% квартир у двох секціях ЖК Resident Hall у Львові

How we sold 70% of apartments in two sections of the Resident Hall residential complex in Lviv

#real estate

How we helped sell 70% of apartments in two sections of the Resident Hall residential complex in Lviv

It is almost impossible to sell apartments in a new residential complex without advertising: the market in Lviv is competitive, and the trust of buyers is formed not only by price, but also by communication. When the developer of Resident Hall approached us, there was practically no information about the complex on the Internet – only visualizations of future sections. Our task was to launch marketing “from scratch”: create a website, set up traffic channels, prepare creatives and build a system that brings applications from the first month.

About the Project

The client is a comfort-class residential complex Resident Hall in Lviv. At the start of our cooperation, construction had only just begun, and there was little information online about the new complex. Selling apartments without promotion would have been difficult, so the client approached us for a comprehensive advertising launch.

Tasks

Launch a full-scale advertising campaign from scratch.
Create a website for the residential complex to collect inquiries and calls.
Set up a stable flow of leads from Google and Facebook Ads.
Ensure an effective cost per lead, gradually optimizing campaigns.

What We Did

✔️Google Ads launch: set up search campaigns for hot queries (“buy apartment Lviv,” “comfort-class residential complex Lviv”), Display Network for brand awareness, Discovery and YouTube for reach.

✔️ Facebook Ads: created campaigns for lead generation and website traffic, used retargeting for site visitors and Lookalike audiences.

✔️ Google Analytics: connected analytics to track leads and calls.

✔️ Creatives: designed banners for Display Network and visuals for social media highlighting the advantages of the complex.

✔️ Residential complex website: developed a landing page with section descriptions, layouts, and an application form.

✔️ Reporting: provided weekly results and recommendations for optimization.

Challenges and Solutions 💬

Little information about the complex at the start → created a website and prepared creatives that communicated the key advantages of the residential complex.
Competition with other developers → emphasized pricing, location, and comfort-class positioning to make the complex stand out.

Killer Features

Comprehensive approach: launched Google, Facebook, and the website simultaneously.
Use of multiple ad formats (Search + Display Network + YouTube + FB) for different funnel stages.
Retargeting and Lookalike audiences that delivered consistent, high-quality leads.

Results

✅ Monthly budget: $700

✅ Number of inquiries and calls per month: 162

✅ Cost per lead: $4.2

✅ Sold: 70% of apartments in two sections

Результати трьох кампаній Facebook Ads для ЖК Resident Hall – 1 054 ліди, CPL $2.94.

Результати конверсійних кампаній Facebook Ads для ЖК Resident Hall – 273 ліди, CPL $6.30.

Conclusion

Thanks to the comprehensive advertising launch and website development, the Resident Hall residential complex received a stable flow of leads from Google and Facebook Ads. This allowed the developer to sell 70% of apartments in two sections while construction was still underway.