$4000 за місяць, ROI 440% і 7,37% CR — кейс для сервісу ролетів

Roller Shutter Repairs — services for manufacturing, repairing, and maintaining roller shutters and automatic gates.

Website — https://vorota.ax-service.in.ua/

A company specializing in roller shutter repair and production approached us with the goal of launching an effective marketing campaign. The primary objective was not only to establish a strong online presence but also to reach break-even within the first month and sustain operations without major losses.

To launch an online advertising campaign that would allow the business to break even within the first month without incurring significant losses.

✅ Market Analysis:

• Competitor Research:

  Our first step was to analyze the market and study competitors. We examined their advertising strategies, special offers, unique selling propositions (USPs), website structures, and marketing tactics. These insights helped us refine our own approach and adopt the most effective customer engagement strategies.

• Landing Page Analysis:

  We reviewed competitors’ landing pages and created a MindMap to gain a deeper understanding of potential clients’ needs. This enabled us to tailor our messaging to align with what customers were actively searching for.

Key Insights:

• The market was competitive, but not oversaturated, allowing room for experimentation with different approaches.
• Customers took their time to make purchasing decisions, which required clear and persuasive messaging to build trust.
• Many clients prioritized quality guarantees and original spare parts for repairs.

✅ Advertising Campaign Setup:

• Keyword Research:

  We conducted in-depth semantic analysis, using keyword research tools and negative keyword filtering to eliminate irrelevant search queries.

• Ad Creation:

  We implemented a “1 keyword = 1 ad group” strategy, allowing us to test multiple variations. Each group had three different ad versions, each with unique headlines and descriptions.

• Campaign Optimization:

  We fine-tuned the ads with manual bid adjustments and an extensive negative keyword list to filter out unqualified traffic.

✅ Landing Page Development:

• Dedicated Landing Pages:

  We created two separate landing pages—one for manufacturing and one for repair services. Each page highlighted unique selling points, compelling CTAs, and real case studies to showcase the company’s expertise.

• A/B Testing:

  We launched multiple A/B tests to optimize headlines, page structure, and call-to-action buttons. This helped us identify the highest-converting elements.

We ensured a high level of client service at every stage:

Regular Reports & Analytics: We continuously monitored campaign performance and provided the client with detailed reports, covering key performance indicators (KPIs) such as conversion rates, CPC, and ad spend.

Rapid Adjustments: Based on ongoing analysis and testing, we quickly made optimizations, improving efficiency and results.

Personalized Approach: We maintained constant communication with the client, adapting strategies to market changes and customer behavior trends.

The biggest challenge was achieving break-even within the first month, which required precise ad targeting and continuous optimization.

Our solutions included:

• In-depth market and competitor analysis to identify key opportunities.
• Advanced data-driven optimizations to refine targeting and messaging.
• Constant A/B testing to maximize the effectiveness of ads and landing pages.

• Extensive A/B Testing: Helped us identify the highest-converting ad formats and landing pages.
• Personalized Messaging & CTAs: Engaged potential clients with clear solutions to their problems.
• Manual Bid Adjustments: Allowed us to adapt bidding strategies dynamically, reducing lead costs while maintaining high conversion rates.

• Monthly Revenue: The first month generated $4,000 in revenue.
• Conversion Rate:
  • • Repair landing page: 7.37%
    • Manufacturing landing page: 5.68%
• ROI: Achieved a 440% return on investment (ROI).

The first launch was just the beginning. But it was in the last 30 days that the campaign underwent a transformation: from the “first wave of applications” to a refined sales generation system.

We:

🔹 Received 45 leads at a CPA of ₴228, optimizing advertising costs

🔹 Achieved a 34% conversion rate from a landing page that we created and tested ourselves

🔹 Closed 54% of applications into real sales — with confirmation from CRM and chat

🔹 Switched to manual bid management to stop the growth of CPL

🔹 Conducted an A/B test of ads by language — and left the most effective ones

🔹 Optimized the display schedule — advertising works only when there is real demand

And all this — against the background of the struggle with inaccurate analytics, GTM with “five offices” and ungrateful masters who refused to go to orders for 100 UAH (yes, we remember that).

But the main thing is that we have created a working model that brings results every day.

When we entered the project, it looked like a typical “local business”: a website on Tilda, a minimal budget, and a narrow niche — roller shutter repair. Not a single hint of large volumes. The chat directly said:

“There will be 1–3 traffic per day, and that’s not a fact…”

But in the first month, we didn’t just turn a profit — we built a system that consistently brings in applications, more than half of which are closed for payment.

This is not just advertising. This is an example of how a comprehensive approach, hypothesis testing, and daily work with details can make even a local service successful, where it’s difficult to find the right semantics, and even more difficult to motivate craftsmen to come to the call.

If your business is also “narrow,” “not for mass advertising,” or “only locally in Kyiv,” this is no reason not to scale. You just need to work more precisely.

👉 Ready to start with us?

📩 Leave a request for a consultation