Finmap is a SaaS service for business financial accounting. We set up a comprehensive advertising strategy (Search, CMS, Discovery, YouTube), optimized the site and creatives, reducing the cost of registration to $7.7 with a target of $10. Every tenth registration is transferred to a paid package, which ensures stable profit and return on investment.
Food delivery company "Yizhak" was asked to reduce the cost of customer acquisition and scale advertising to different countries. We tested over 100 Facebook Ads campaigns, optimized audiences and creatives, which allowed us to get over 1.3 million reach and CPL from $0.54. This case is about a systematic approach to performance marketing, when every dollar of the budget works for results.
In this case, we show how the chaotic and expensive advertising of a SaaS project turned into a managed system.
We tested 4 niches, built end-to-end analytics, optimized campaigns, and brought the client to a stable flow of applications at half the cost of a lead.
Олександр Христич | Who is Alex?
