Looms: leads for 66 UAH and scaling sales through Google Ads

Looms is an online store specializing in the production and sale of advertising light boxes, neon signs, volumetric letters, metal signs, menus for establishments, paintings and much more. Thanks to a creative approach and high quality of products, Looms creates products that attract attention and emphasize the individuality of each of their clients.

The client approached us with the task of setting up an effective advertising campaign in Google Ads to increase the number of conversions, reduce the cost per conversion and expand the reach.

We want to increase sales through our online store. We need an effective Google Ads advertising campaign that will help us attract new customers, optimize our budget, and reduce our cost per conversion.

The main objective of this project was to develop and implement an effective advertising strategy in Google Ads, focused on:

• Increase sales through the Looms online store.
• Optimize your advertising budget to reduce your cost per conversion and increase campaign effectiveness.
• Expand your reach and attract new customers interested in making advertising lightboxes, neon signs, 3D letters, metal signs, restaurant menus, paintings, etc.

Key KPIs:

✅ Increase conversions in Google Ads.

✅ Reduce cost per conversion and keep it within the target budget.

✅ Increase the profitability of advertising campaigns by setting Performance Max and optimizing bids.

✅ Target audience analysis

We conducted a detailed analysis of Looms’ target audience to understand who the potential customers are:

• Demographics: Entrepreneurs, cafe, restaurant and shop owners who want to make their business stand out with unique advertising signs.
• Interests and Behavior: Users looking for stylish advertising designs and decor for their business.
• Key Pains: The need for high-quality, durable advertising products at an affordable price with the ability to order quickly.

This analysis allowed us to customize advertising that not only showcased the products, but also responded to the values ​​and needs of potential buyers.

✅ Analysis of the current state of advertising

We conducted an audit of existing advertising campaigns, analyzed the effectiveness of different types of ads, and selected the most effective ones.

✅ Advertising strategy in Google Ads

We developed a comprehensive advertising strategy that included:

• Performance Max campaigns: automated campaigns spanning search, display, YouTube, and Gmail, which allowed us to scale our reach and attract new customers.
• Retargeting: personalized ads for users who viewed products but did not place an order, with the addition of limited offers and bonuses to encourage purchases.
• Search campaigns: targeting hot queries like “buy banner”, “advertising banner Ukraine”, “signs”, which brought the most conversions.

✅ Budget optimization

We focused on the effective use of the budget to achieve the client’s goals:

• Regular monitoring and analysis of campaign results, which allowed us to quickly respond to changes and optimize ads.
• Using Maximize Conversions and Target ROAS strategies, which helped reduce the cost per conversion and increase profitability.
• Redistributing the budget between campaigns based on performance data, which allowed us to reduce the cost of conversion even with an increase in the total budget.

✅ Monitoring and adjustment

Regular monitoring of campaigns and adjustments based on the data received. Particular attention was paid to conversion cost and ROAS indicators.

Thanks to these steps, advertising became as effective as possible, and the Looms online store began to receive a steady increase in conversions and new customers.

For us, customer service is not just about high-quality ad setup, but also about ongoing support and transparent communication. That’s why we’ve provided Looms with:

• Regular reports: The client received detailed reports on the effectiveness of advertising campaigns, conversion dynamics and costs, which allowed him to track progress and make informed decisions.
• Prompt communication: We were always in touch, quickly responded to changes and requests, adjusted the strategy and made updates to achieve maximum results.

Challenges are always an opportunity for our team to demonstrate expertise, creativity, and find effective solutions that deliver the best results for the client.

In the project for Looms, we faced the following difficulties:

1. High competition in the online sales of advertising banners and signs

The promotional products market is growing rapidly, and many competitors have significant marketing budgets and audience recognition.

Decision:

• We launched Performance Max campaigns, which allowed us to scale our reach and show ads across all Google platforms: from search to YouTube and Gmail.
• We optimized keywords, focusing on niche queries that had less competition but high conversion.

2. High conversion cost at the start of advertising campaigns

The first campaigns showed that the cost per conversion exceeded the client’s target budget.

Decision:

• We used the Maximize Conversions and Target ROAS strategies, which helped to automatically adjust bids to achieve optimal results.
• We audited advertising campaigns, disabled ineffective ad groups, and reallocated the budget to the most successful areas.

3. The need for scaling without a proportional increase in budget

The client sought to increase the number of conversions while keeping the cost of the application at an affordable level.

Decision:

• Implemented retargeting campaigns that allowed us to return users who viewed products but did not make a purchase.
• Constantly optimized bids and budgets, directing funds to the most converting audience segments.

These solutions allowed us to not only overcome challenges, but also significantly improve the results of advertising campaigns for Looms.

During our cooperation with Looms, we repeatedly adapted the advertising strategy to the client’s needs, focusing on sales of less labor-intensive and more popular products (signs, stands, light boxes).

• Optimized the budget to 70,000 UAH/month and achieved a lead cost of 66 UAH at the final stage.
• Flexible campaign management, disabling low-performing ones and launching new ones for individual product groups.
• Regular analysis and adjustments allowed us to maintain a stable flow of leads.

Results in numbers:

• Budget: 70,000 UAH/month
• Cost of a lead: from 231 UAH to 66 UAH at the final stage
• Average number of leads: up to 7 per day
• Optimization: constant changes in campaigns that reduced CPA to 203 UAH

Conversion Increase: As of April 2024, the total number of conversions was 432.51, a significant improvement over December 2023.

The collaboration was put on hold by the client due to internal changes, but the project demonstrated how careful optimization and adaptability can ensure efficiency even with limited resources.