Algorithm for launching a campaign in Google Ads
✅ Step 1: Market Analysis and Keyword Selection
🔹 Use Google Keyword Planner, SEMrush, Ahrefs to collect keywords.
🔹 Divide queries into hot (“buy air conditioner”), warm (“best air conditioner for home”) and cold (“how to choose an air conditioner”).
🔹 Highlight negative keywords to exclude irrelevant traffic.
✅ Step 2: Campaign settings
🔹Choose a campaign type – Search (for hot leads) or Performance Max (for automatic optimization).
🔹 Use Expanded Text Ads and Dynamic Ads.
🔹 Set up remarketing to bring back users who didn’t make a purchase.
✅ Step 3: Optimize your bids and budget
🔹 A starting budget of $500 per month is recommended for testing.
🔹 Use automatic bidding (Maximize Conversions) if you have enough historical data.
🔹 If your budget is limited, set up manual bid management and optimize it weekly.
✅ Step 4: Analyze and Scale
🔹 Check CTR (click-through rate), CPC (cost per click), and conversions at least once every 3-5 days.
🔹 Use A/B testing for headlines and ad copy.
🔹 Remove ineffective keywords and add new ones based on search queries.
Algorithm for launching a campaign in Meta Ads
✅ Step 1: Identify your target audience
🔹 Use retargeting to those who have already visited your site.
🔹 Create Lookalike audiences to find similar customers.
🔹 For cold audiences, target by interests, behavior, and demographics.
✅ Step 2: Develop creatives
🔹 Video ads and carousel formats work best.
🔹 Add emotional messaging – tell a story, not just sell.
🔹 Use UTM tags to track campaign performance.
✅ Step 3: Budget Optimization
🔹 For testing, you should start with $300-500 for the first month.
🔹 Run several advertising options and reallocate the budget to the most effective ones.
🔹 Use A/B testing (test different images, texts, audiences).
✅ Step 4: Analysis and scaling
🔹 Check CPC, CTR and CPA (cost of acquiring a customer) daily.
🔹 Reduce the budget for weak ads, increase for those that work.
🔹 Optimize audiences – add new Lookalikes and refine interests.
❌ Mistakes to avoid
🚫 Google Ads:
- Don’t launch a campaign without keyword analysis.
- Avoid generic ads without a unique offer.
- Don’t target too broadly – advertising will be expensive and ineffective.
🚫 Meta Ads:
- Don’t use a broad audience without testing.
- Don’t rely on just one type of ad – test different formats.
- Avoid overly promotional copy – add value and story.
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