Launching a brand in a competitive niche: SeoRost TR case

The marketing services market is one of the most oversaturated.

According to GoodFirms, in 2023 alone, the number of new agencies increased by 23%.

Entrepreneurs are literally drowning in streams of offers: SEO, advertising, marketing strategies.

The audience has become demanding:

• 68% of users study a company’s social media before contacting them (Sprout Social data).
• 90% make a decision to contact them within the first 7 seconds of the impression.

SeoRost TR started without:

• Social networks.
• Visual identity.
• Ready-made contact database.

And at the same time, they sought to attract an audience not only locally, but also in the Russian-speaking market of Turkey — where there is even less data for precise targeting and more skepticism towards new brands.

We understood: advertising without professional packaging is doomed.

Therefore, the first step is to create a strong visual and textual image.

🔹 We developed a corporate identity:

• Avatar with a clear logo.
• Two variations of caps for Facebook.
• A ready-made grid of 9 posts for Instagram, presenting the brand, expertise and services.
• Designed Highlights for quick introduction.

🔹 We have prepared an advertising communication strategy:

• They exploited customer pain points: loss of customers, invisibility in Google, lack of applications.
• They focused on competitors’ actions and lost profits.
• They offered concrete solutions without water.

We built the launch of our advertising activity as communication architects.

We refused empty promises. Instead, we focused on:

Approach to creatives:

🔴 Visualization of offers:

Each banner showed: either you are currently working on attracting customers, or your competitors are. A simple and tough choice.

🔴 Working with pain:

We hit right at the heart of entrepreneurs’ real fears: a website without applications, useless advertising, loss of potential profit.

🔴 Direct calls to action:

Each creative pushed for a specific next step: to submit an application and receive a free audit or traffic forecast.

Video was especially important:

In the videos we highlighted:

• Our experience in promoting websites in medical, e-commerce and real estate.
• Availability of a comprehensive package of services: SEO, Google Ads, website development.
• The promise of getting the first result in the first month of cooperation.
• An individual approach to each client.

This allowed us to dispel skepticism and build trust in a short time.

seorost video 1 seorost video 2

• Invested: UAH 20,928.10 (budget savings of 34% from the planned amount).
• Received: 22 applications.
• Average cost of a lead: UAH 951.28 (20–30% lower than the average in the niche).
• Best creative: a lead for UAH 588.57 thanks to the precise hit on the client’s pain point and a clear offer.
• CTR of the best creatives: over 1% (30% higher than the market average).

Instead of chaotic advertising, we created a system where every element — from the banner to the application — worked for a single goal: to increase conversion and build trust.

Starting in a market where everyone else is already shouting about their expertise is a challenge that requires more than just desire. You need systematic work with the brand image, a precise understanding of the audience’s pain points, and a willingness not just to sell services, but to build trust even before the first contact.

The SeoRost TR project has proven that even in a niche with high competition and a narrow audience, the right packaging and strategic communication can create the foundation for stable growth.

If you want to achieve similar results, we can conduct an audit and help you build an effective start even in the most difficult niches.