From 50 to 240 sales in 3 months — how we helped JetPad scale.
Performance Max optimization, precise targeting, and smart budgeting — all of this yielded explosive results. Sales grew 27 times, and the advertising budget began to bring in 3.5 times more revenue.
Jetpad is a Ukrainian online store of gadgets and accessories, specializing in selling a wide range of technology. The project’s goal was to increase sales through Google Ads advertising with a focus on increasing conversions and return on investment (ROAS).
Attract new customers to the site and increase the number of purchases using Google advertising campaigns. The main KPI was to increase the number of transactions and increase the profitability of advertising investments.
✅ Target audience analysis — identified key demographic characteristics and behavioral aspects of users searching for electronics and accessories.
✅ Advertising strategy in Google Ads:
🔹 We set up Performance Max campaigns to maximize reach and attract new customers.
🔹 We connected Shopping campaigns with clearly selected keywords to promote popular products.
🔹 We optimized the budget based on an analysis of the most effective campaigns.
🔹 Launch retargeting campaigns to re-engage users who have already visited the site.
✅ Monitoring and optimization:
🔹 Constant analysis of ad effectiveness and budget adjustment in favor of the most effective campaigns.
🔹 Using Smart Bidding to automatically optimize your return on advertising spend.
Ми забезпечили клієнта щоденними звітами щодо результативності рекламних кампаній. Клієнт отримував детальний аналіз показників, що допомагало вчасно коригувати стратегію. Регулярний зворотний зв’язок допоміг нам швидко адаптувати рекламні кампанії під нові умови ринку.
It was necessary to maximize the effectiveness of every hryvnia invested. We focused on optimizing Performance Max campaigns and selecting the most converting products.
The goal was to attract new customers. We implemented a retargeting strategy that brought potential customers back to the site, significantly increasing conversions.
Performance Max campaigns that gave the highest profitability over the entire period.
Precise budget optimization using smart bids allowed to significantly increase ROI.
Retargeting has become an effective tool for re-engaging users and increasing conversions.
Over the three months of active advertising campaigns, the number of sales increased from 50 to 240.
Sales volume increased from 49,589 UAH to 1,382,065 UAH.
Thanks to the optimization of advertising campaigns, ROAS increased from 4.85 to 16.69, which shows a significant increase in the profitability of advertising investments.
Number of sales from advertising — 50
Sales volume — 49,589 UAH
ROAS — 4.85
Number of sales from advertising — 240
Sales volume — 1,382,065 UAH
ROAS — 16.69
The JetPad case shows that even with a limited budget, you can achieve massive growth if you choose the right tools and optimize each stage of the funnel. Thanks to a well-thought-out strategy, hypothesis testing, Performance Max campaigns, and smart targeting, we managed to increase sales by 27 times and significantly improve the return on advertising.
🔍 If you want to use your advertising budget just as effectively, attract more customers, and get predictable results, contact Atlant Digital. We will find your growth points and implement a strategy that works.
Олександр Христич | Who is Alex?
