Ev-exportcars, an electric car import agency, approached us with a request to organize a high-quality lead generation process. The main goal was to attract traffic to the website and increase the number of calls. This case demonstrates how properly configured advertising can take a business to a new level.
The client approached us with the aim of organizing a high-quality lead generation process and directing high-quality traffic to the website. Since no specific goals were set for the cost of the lead or the number of leads, the emphasis was on gradual scaling and improving the quality of the calls.
Our task was: to ensure a high-quality lead generation process and direct high-quality traffic to the client’s website. Improving the quality of calls and gradually scaling advertising campaigns.
Market and competitor analysis: Conducted an in-depth analysis of the electric vehicle market and competitors to understand the specifics of the niche and the needs of the target audience.
Strategy creation: Developed an individual promotion strategy taking into account the specifics of the client’s business. This allowed us to adapt the advertising campaign to the needs of the target audience.
Campaign structuring: Developed a detailed structure of advertising campaigns that covers all possible requests. This ensured high quality of ads and personalization of offers for different segments of the target audience.
Launch of Performance Max: After analyzing the initial results, we connected Performance Max campaigns to increase reach, improve brand visibility and generate more contacts. The campaigns were segmented by audience for better personalization.
Remarketing: Launched remarketing campaigns to maintain interest in the product and return users to make a purchase decision.
Conversion Tracking: We set up conversion tracking, including integration with the Binotel system for tracking phone calls. This allowed us to more accurately measure the effectiveness of advertising activities.
Challenges:
Our solutions:
Campaign segmentation: Campaigns were configured taking into account different audience needs, which allowed us to ensure high relevance of ads.
Cost optimization: Using Performance Max campaigns allowed us to significantly expand reach and improve brand visibility at optimal costs.
Graphic Elements
Created graphic materials for advertising campaigns that effectively communicated the main benefits of electric vehicles.
Website Recommendations
Provided recommendations for improving the website to increase conversion rates.
Performance Max campaigns
They provided wide reach and helped attract audience attention to the brand.
Remarketing
Maintained user interest and helped bring them back to making a purchase decision.
Integration with Binotel
Telephone call tracking made it possible to more accurately measure campaign effectiveness and optimize costs.
Reach: During the campaign period, 410 thousand impressions and 20.2 thousand clicks were achieved.
Conversions: The total number of conversions was 116.98 with an average conversion cost of UAH 440.
CTR and conversion rate: The average CTR was 4.92%, and the conversion rate was 0.56%.
Campaign effectiveness: Different types of campaigns allowed us to understand the needs of the audience and adapt advertising actions for maximum results.
Launching campaigns for ev-exportcars allowed us to effectively segment the audience, increase reach, and ensure a stable flow of quality leads. Using Performance Max and remarketing helped increase brand visibility and ensure consistent interest from potential customers.
Олександр Христич | Who is Alex?
