How we relaunched advertising for an online health food store, increased sales by 7.7 times and squeezed the most out of every hryvnia.
We will show you step by step what we changed: from account structure to dynamic remarketing.
This is a case of a systematic approach, flexibility and numbers that don’t lie.
👉 Read to the end – inside are real results that can be repeated.
Smak Zhittya is an online health food store that offers natural and healthy products for those who strive to lead a healthy lifestyle. The brand focuses on quality, wide assortment and affordability, helping customers easily find healthy alternatives to familiar products.
With the growing demand for healthy eating and the simultaneous increase in competition, the company approached us with a request to increase sales through Google Ads, optimize the cost of customer acquisition, and improve the effectiveness of advertising campaigns.
We developed a comprehensive marketing strategy that helped us attract more customers, reduce advertising costs, and increase our return on investment. Read on to find out exactly how we did it!
The online store Smak Zhittya approached us with clear business goals that needed to be achieved with the help of an effective advertising strategy in Google Ads.
🔹 Increase sales—attract more customers to the site and increase conversion.
🔹 Reduce the cost of customer acquisition (CPA)—make advertising more effective by reducing the cost of attracting one customer.
🔹 Optimize the advertising budget—minimize the “drain” of the budget on untargeted traffic and increase the effectiveness of each hryvnia invested.
🔹 Expand brand awareness—establish yourself in the healthy food niche as a leading online store.
🔹 Automate advertising campaigns – implement Performance Max and other modern strategies for scaling the business.
To make advertising as effective as possible, we developed a multi-level strategy that covered the entire user journey – from the first encounter with the brand to making a purchase.
✅ Competitive analysis – we researched key trends and queries in the healthy food niche.
✅ Abandoning branded queries – instead of promoting the query “Taste of Life”, which was already generating organic traffic, we focused on broad queries related to healthy products and healthy eating.
✅ Dynamic Search (DSA) – we launched a campaign that automatically selected relevant queries based on the site’s content.
🔹 Using automated bidding strategies that adjusted to ad performance.
🔹 Gradual budget increase of 20% per day in campaigns that showed the best purchase value.
🔹 Google Shopping optimization – resolved issues with product moderation, which allowed ads to be shown to a larger number of potential customers.
✅ Dynamic remarketing campaigns—added tracking code to the site to return users who viewed products but did not make a purchase.
✅ Ad creative testing—launched several headline and description options to find the most converting ones.
✅ Audience personalization—set up separate ad groups for different consumer segments.
📊 Daily performance analysis—evaluated campaign performance and adjusted bids.
🚀 A/B testing of key advertising elements (headlines, images, CTAs) to increase CTR and conversions.
📉 CPA (cost per acquisition) optimization—removed irrelevant queries that did not bring results.
This flexible and adaptive approach allowed us to significantly improve advertising results, reduce the cost of customer acquisition, and increase ROAS. How this was reflected in the final indicators—read on!
An effective advertising campaign is not only about the right settings, analytics and optimization, but also about coordinated communication with the client, which allows you to quickly adapt the strategy to the needs of the business.
For Smak Zhittya, we provided an operational client service that contributed to effective interaction and achieving high results:
📌 The key to success was close collaboration and flexibility in decision-making. This allowed the campaign to be effectively scaled and significantly improved its profitability.
To achieve high results for Smak Zhittya, we built a systematic approach to the advertising campaign, which included in-depth analytics, hypothesis testing, and constant strategy adjustment.
▪️ Market and competitor analysis—we researched the pricing policy, UTP and marketing approaches of competitors in the field of healthy nutrition.
▪️ Keyword selection—we collected relevant search queries to attract high-quality traffic with purchase intent.
▪️ Targeting settings—we identified the most effective audiences and tested several segmentation options (interests, behavior, Lookalike).
▪️ Creating creatives and ads—we developed variable headlines, texts and visuals that reflect the benefits of the products and encourage purchase.
▪️ Pixel settings for tracking purchases—we integrated Facebook Pixel and Google Tag Manager to collect detailed analytics on conversions.
▪️ Merchant Center settings—we connected the product range to Google to launch advertising on Google Shopping.
▪️ We set up Google Shopping advertising – launched shopping campaigns that allow you to display products directly in Google search results.
▪️ Analysis of the first results—tracked CTR, CPA, ROAS and determined which campaigns bring the maximum conversion.
▪️ Disabling ineffective links—optimized the budget by stopping advertising on irrelevant queries.
▪️ Bidding automation—implemented Target ROAS strategies, which allowed us to reduce the cost of the application and improve profitability.
▪️ Improving the account structure—adjusted ad groups and added new keywords with high potential.
▪️ Setting up remarketing advertising—launched advertising campaigns for a warm audience (users who viewed the site, added products to the cart, but did not place an order).
▪️ We set up dynamic remarketing – we launched advertising that automatically shows users the products they viewed but did not purchase.
▪️ Campaign Expansion—added Performance Max, which allowed us to attract a new audience through all Google Ads channels.
▪️ Retargeting—returned visitors who viewed products but did not make a purchase.
▪️ A/B testing—tested different ad options, choosing the most converting ones.
▪️ Seasonal adaptation—redistributed the budget taking into account the demand for certain product categories in different periods.
▪️ Catalog Sales settings—launched advertising campaigns to dynamically display products from the catalog to users who were already interested in similar products.
📌Weekly campaign audits allowed us to adjust settings and optimize costs in a timely manner.
📌 Using Google Analytics 4 helped us identify which channels bring the highest quality conversions.
📌 Regular client reports and consultations allowed us to quickly adapt the strategy and implement effective solutions.
This step-by-step approach ensured stable conversion growth, efficient use of advertising budget, and campaign scaling with optimal ROAS.
How these changes affected the final results – read on! 🔥
One of the key factors in the successful Smak Zhittya advertising campaign was well-thought-out creatives that not only attracted attention, but also motivated the audience to buy. We conducted A/B testing of different visual and text options to find the most effective solutions.
✅ High-quality product photos – showing real images of products, emphasizing their naturalness and benefits.
We focused on emotional and beneficial messages in the texts. The main emphasis is on the naturalness of the products, health benefits, and uniqueness of the offers.
✅ Key messages:
🔹From trusted manufacturers!
🔹 Only useful and high-quality!
🔹 Healthy products!
🔹 Choose quality products!
✅Ad personalization—selection of texts and visuals according to users’ interests (sports, healthy lifestyle, veganism, gluten-free food, etc.).
✅ Dynamic remarketing—automatically showed users exactly the products they viewed but did not buy.
Thanks to a successful combination of visuals, texts, and personalization, theSmak Zhittya ad received high CTR and conversion rates.
At the beginning of the cooperation, Smak Zhittya had the following indicators:
✔️Conversion Value – UAH 837,341
✔️ Conversion Value / Cost – 4.97
✔️ Average Cost Per Click – UAH 1.91
✔️ Total Impressions – 49.1 million
By the end of 2023, we managed to significantly improve the results:
✔️Conversion value increased almost 4 times to UAH 3.39 million
✔️ Conversion value/cost ratio improved to 12.36, indicating a significantly more efficient use of budget
By the end of 2024, the company received even better advertising campaign performance indicators:
✔️Total conversion value reached UAH 6.46 million
✔️Profitability (conversion cost / cost) – 15.11
✔️Average cost per click – UAH 4.26
✔️Advertising costs – UAH 428 thousand
By December 2024, the value of conversions reached UAH 225,380 at a cost of UAH 17,601, which demonstrates high campaign effectiveness.
Thanks to a properly configured strategy, campaign optimization, and effective use of the advertising budget, we managed to:
🔹Increase the value of conversions by 7.7 times – from 837 thousand UAH to 6.46 million UAH
🔹 Significantly improve profitability (from 4.97 to 15.11) – each invested hryvnia began to bring three times more profit
🔹 Optimize costs and improve the quality of traffic, which allowed to attract even more customers without increasing the budget
The results prove that a detailed approach to advertising, competent audience segmentation, and ongoing analytics allow you to scale sales even in highly competitive niches.
Олександр Христич | Who is Alex?
