In a highly competitive market for car history check services, every hryvnia spent on advertising should work as efficiently as possible. How did a well-constructed Google Ads strategy help Cebia not only increase the number of applications, but also significantly reduce the cost of customer acquisition? Let’s take a step-by-step look at the entire process — from analysis to impressive results.
Cebia — a leader in vehicle history verification, especially popular among importers from Europe. The company’s main focus is to provide customers with confidence when purchasing a used car. The challenge Cebia faced in Ukraine was high customer acquisition costs combined with relatively low conversion rates.
According to a Statista study, more than 150,000 used cars were imported into Ukraine in 2023, accounting for over 70% of total passenger car imports. Most buyers are looking for car verification tools, making this niche extremely competitive.
To stand out in the market, it’s crucial not only to provide high-quality service but also to effectively engage with the target audience through digital advertising. However, as the initial audit revealed, the company’s current campaigns required optimization.
Before starting work, our team identified several key issues:
▪️ High conversion cost — previous campaigns brought applications at a price of over 250 UAH.
▪️ Insufficient analytics — lack of in-depth analysis of key queries and targeting.
▪️ Limited automation — ads were launched without the use of modern tools such as Performance Max.
These factors significantly limited the effectiveness of advertising and ROI. Our goal was to optimize advertising campaigns, reduce the cost of the application and ensure a stable increase in the number of conversions.
“It was important for us not only to reduce the cost per conversion, but also to make the ad setup process more predictable and scalable,” noted Yuliia Shuliar, Project Manager.
We started with a complete analysis of our current advertising campaigns:
▪️ We studied the key queries that previously attracted traffic.
▪️ We checked the relevance of landing pages.
▪️ We assessed the structure of the Google Ads account.
The audit results showed that the current ads were targeted too broadly, and the landing pages did not always match the user’s queries. We relied on targeting specific keywords and using dynamic ads.
One of the key solutions was the introduction of Performance Max. This tool allows you to automate advertising, combining text, visual and video creatives for maximum reach.
Why it matters: Performance Max optimizes impressions based on goals and machine learning, which significantly increases conversions while reducing cost.
To attract high-quality traffic, we launched search campaigns targeting the following key queries:
▪️ “Vehicle Check by VIN”
▪️ “Vehicle History”
▪️ “Vehicle Report”
Each ad was enhanced with extensions: quick links, phone numbers, and capture forms.
We implemented regular performance analysis, reviewed bids, and reallocated budget to the most effective campaigns. For example, Performance Max received additional funding after its first successful weeks.
“We are always data-driven. The success of Performance Max has shown that automation really works when set up correctly,” commented Volodymyr, a Google Ads specialist.
These results not only exceeded the client’s expectations, but also confirmed the effectiveness of the chosen strategy.
Context and real-world examples: Google research confirms that automated tools like Performance Max increase ROI by 30–50%. Companies that adopt a data-driven approach not only achieve short-term results, but also strengthen their market position.
“Advertising effectiveness is the art of combining analytics, technology, and deep understanding of the client. This is the only way to achieve outstanding results,” concluded Yulia Shulyar.
We reduced the cost of the application from over 250 UAH to 169 UAH and ensured 1485 conversions in the competitive niche of car inspections. But most importantly, we didn’t just “optimize advertising”, but built a system that:
✔️ stablely generates leads without manual intervention,
✔️ scaled without losing efficiency,
✔️ brought real benefits: over 500,000 UAH of conversion value.
This case is an example of how, even in an expensive segment, you can reduce the cost of acquisition without reducing the quality of leads.
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Олександр Христич | Who is Alex?
