In this case study, we show how an official car dealership in Lutsk received 2.3 times more applications in two months than in the previous period, reducing the cost per contact and improving the quality of leads. The case study will be useful for owners of official car dealerships, local businesses in the regions, and marketers working with offline sales.
The client is an official Renault and Suzuki car dealership in the Volyn region. The scope is new car sales, service, and test drives. The main target audience is men and women aged 25–55 with medium and high incomes who are planning to buy a car and are looking for an official dealer, a guarantee, and honest communication.
«I launched an ad with a freelancer. I paid 4000–5000 UAH, but as a result there were almost no calls. I did the ad “by feel”, not understanding why there was no result», — from the client questionnaire.
The company has been operating in the local market for over 10 years, has a physical showroom, a test drive area, and a staff of experienced managers. The client contacted us for the first time with a specific request: to launch Google advertising that would bring applications to the car dealership.
Before working with our agency, the client already had experience launching advertising. But the results were unstable, and in certain periods — completely absent. Key problems that we identified during the audit:
The situation was complicated by the lack of structured tracking and opaque budgeting. The client’s team was looking for not just a contractor, but a partner capable of building a managed lead generation system within a limited budget (about $500/month for three brands).
The problem the client faced is typical for local car dealerships. According to Statista, 62% of dealers increased their digital budgets in 2023, but only 27% were able to set up effective analytics and receive stable orders.
In Volyn, demand for cars is seasonal (spring, autumn). But without analytics and proper advertising, companies either “bleed” their budget or don’t appear in searches for relevant queries at all.
Our task is to launch a new lead generation system with a guaranteed result, full reporting, and a focus on high-quality applications specifically from Volyn.
According to Auto-Consulting, in the Ukrainian market of official car dealers in 2023, the number of new car sales increased by 58% compared to 2022, despite the unstable economic situation and regional difficulties. Competition in the segment of official car dealerships remains high, and success in it directly depends on the ability to adapt to demand, build sales peaks and use digital tools correctly.
For local official car dealerships in the regions, this means one thing: either you are first in Google results, or you remain on the periphery of the market, even as an official brand partner.
So, digital marketing is not an auxiliary function, but the core of communication with the customer. This is why the effectiveness of Google Ads for a car dealership is not just a matter of budget, but of strategy.
“It was important for us not just to show advertising, but to make sure that people actually contacted and came to the car dealership – not from Kyiv, not from Odessa, but from Lutsk and the region.” — comment from the agency.
💡The first stage is market and search demand analysis. We researched which Mazda models are being searched for by residents of the region, what are the most frequent queries, and how competitors are behaving. Next, we developed a campaign structure divided by model range (CX-5, CX-30, Mazda6, etc.).
This stack allowed us to control every point of the funnel — from the click to signing up for a test drive.
After launching a new campaign structure and implementing systematic analytics optimization, we achieved significant performance improvements for all three brands — Renault, Suzuki, and Mazda, each of which had separate advertising campaigns.
✔️ 22 thousand clicks and 491 conversions were recorded with 1.68 million impressions – this demonstrates a significant improvement in performance compared to the period before the launch.
✔️In the first weeks of operation, there was a clear positive trend — peaking in April 2025.
✔️ Received 14.3k clicks and 2.35k conversions, with almost the same number of impressions as Suzuki — 1.56 million.
✔️ The cost per conversion was the lowest among the three brands — thanks to high engagement and optimized creative.
✔️ Conversions increased by several times — this was the best result for applications among all three.
✔️ Received 9.78 thousand clicks and 2.12 thousand conversions with 1.51 million impressions.
✔️ Stable positive dynamics were observed after the launch, with the highest activity in April 2025.
✔️ Thanks to local campaigns and an emphasis on test drives, it was possible to ensure a steady flow of leads throughout the period.
73% of all applications are from the Volyn region, compared to less than 40% before the launch of the new strategy. This means that advertising has started to really bring in target customers from the right region, instead of scattering the budget.
These results show that the right strategy with a focus on local analytics, technical audit, segmented launch, and UX optimization can change the course of an advertising campaign within the first 60 days.
Optimizing advertising and analytics gave the client more than just an increase in calls. The car dealership gained full control over marketing and a clear model for predicting how to generate leads.
«People started asking specific questions, not just looking. It’s a completely different job for managers.»
1. Regional businesses have a chance to win on Google — if you divide your campaigns correctly
2. You can’t run ads without setting up analytics — otherwise you won’t understand what’s working
3. Hyperlocal targeting is a powerful tool for offline sales
4. Test drive is the best entry point into the sales funnel for car dealerships
📌 If you are an official dealer and you have already had experience launching advertising, but it did not yield results, leave a request for a free audit: we will show you exactly where the traffic leak is coming from and what needs to be changed.
This case is about transformation. We didn’t just reduce the cost of a call or increase the number of applications. We showed how even with a modest budget of $500 per month, you can build a systematic marketing that works for your business every day.
A clear structure, hypotheses, tracking, daily control — instead of chaotic launches. This is what gave the result. The business received a predictable growth model, transparent analytics, and truly hot leads.
And if you like the “data first, advertising later” approach, we’ll be on the same page.
Atlant.Digital is a certified performance marketing agency with 200+ implemented projects. If you need a partner who will not just launch advertising, but build a systemic growth model – we are here.
Олександр Христич | Who is Alex?
